Outdoor advertising, sounding in the street or in public transport tends to be minimalist. Most often it is written on the announcer's voice quiet. This is very true. Indeed, in a noisy environment is very difficult to catch details in the sound. Length: Standard (up to 60 seconds.) Long (more than 60 sec.) Basic timekeeping standard radio spots - it's 15 or 30 seconds. Most of the radio spots tend to fit into one of these two time values. If 30 seconds, sometimes a little swings on giperformat - double tridtsatisekundnik (60 sec.) Then it is not commercial, but the whole transmission.
In television, the bulk of the commercials in the standard ad unit is also not more than 60 seconds. This time is enough to tell you about the product and its basic properties that will not tire the audience and fit into your advertising budget. But most of the sound is not tied to advertising expensive rotation. Corporate films, multimedia presentations, telephone advertising, ads in stores and many other promotional messages can afford to exceed the limit of sixty seconds. The sustainability: korotkovremennaya (from once to several weeks), long-term (several weeks to several years) depending on the purpose of advertising it placed on the different time periods. For example, advertising stock, announcements of programs, different audio ads are usually short-term advertising, since its output is preceded by an event (sale, concert, show), and after an event happens, stop be relevant, and therefore leaves the rotation. As for the product and image advertising, it can be on the air much longer to appear and disappear for months, changing broadcast channels.
In television, the bulk of the commercials in the standard ad unit is also not more than 60 seconds. This time is enough to tell you about the product and its basic properties that will not tire the audience and fit into your advertising budget. But most of the sound is not tied to advertising expensive rotation. Corporate films, multimedia presentations, telephone advertising, ads in stores and many other promotional messages can afford to exceed the limit of sixty seconds. The sustainability: korotkovremennaya (from once to several weeks), long-term (several weeks to several years) depending on the purpose of advertising it placed on the different time periods. For example, advertising stock, announcements of programs, different audio ads are usually short-term advertising, since its output is preceded by an event (sale, concert, show), and after an event happens, stop be relevant, and therefore leaves the rotation. As for the product and image advertising, it can be on the air much longer to appear and disappear for months, changing broadcast channels.
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