We must deeply know the markets, to put them at the service of our utopias. Ruben Rodriguez summary for any scholar of the consumer behaviour and trends that increasingly give way in relationship to understand their consumerism, the way of how he acts in the satisfaction of their needs in demand for products and services requested undertakings that they are satisfying, it is necessary, that all scholar market will enter what currently represents consumerism, scope, impact and how to interpret this in order to give way to the plans, strategies and actions that understand the consumer culture. The aim of this article is precisely assess what nowadays represents the culture of consumption, which implies, its scope and its impact. General information, history, basic considerations, reached there is no doubt, that the dynamics of globalization, their behavior, their impact on the economic scenarios in different countries that form this Planet Earth exhibits a distinct change in trade scenarios, where both firms and the conumidores are very important actors on the new trends of the markets and their impact on the economy. This has entailed that they froze relevant aspects in the new culture of consumption in order to determine its characteristics, as it is influences and what it represents today. It is known as reminds us Luis Felipe Buitrago (Gestiopolis.com), which at the end of the 1970s, neo-classical utilitarianism begins to change its concept to consumption nearly, this evolution creates something called the masses that consumer society is I had to because of the continuous use of elements of technological benefits that were imposing and replacing objects of minor benefits, when this happened was formed a typology that was classified national societies according to their growth process and catalogued them as mass consumption societies. Subsequently to this appreciated a world widespread well-being (measured in the availability of objects materials), this leads to the fact that their needs were covered, any citizen can have these benefits without inequality becoming a social canon abundance.